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Casino loyalty programs have progressed significantly over the decades, altering how casinos engage with their clients. These plans are intended to compensate players for their support, offering multiple rewards such as points, incentives, and special access to functions. In 2022, the international casino loyalty program sector was estimated at approximately $5 billion, with projections indicating continued growth as casinos aim to improve customer loyalty. One remarkable example is MGM Resorts,
Artificial Intelligence (AI) is transforming the casino industry by improving operations, enhancing customer interactions, and refining security standards. In 2023, a study by Deloitte highlighted that AI systems could increase operational productivity by up to 30%, enabling casinos to better manage supplies and reduce costs. One prominent figure in this area is David Schwartz, the ex Director of the Center for Gaming Research at the University of Nevada, Las Vegas.
